Our team embarked on a journey to redesign Endeavour's Social Media Platform, ensuring it visually resonates with our mission and brand identity.
Overview
Title: Endeverus Social Media Platform
Team: Elizabeth Morgan, Samuel Vasquez, Barbara Haggerty, and Isa Miyuki Asuncio
Role: UX/UI Designer
Timeline: Dec 2023 – January 2024
Deliverable: High Fidelity Prototype, PowerPoint Presentation
Background
Endeverus current branding identity has a voice of Supportive, Inclusive, Inspiring, Innovative, and Resourceful and a tone of Direct, Understanding, and Kind hearted. This tone and voice was chosen based on Endeverus’ mission and vision. Endeverus aims to create collaborative opportunities that can change the world. At Endeverus, everyone’s ideas can lead to the future of innovation. A place where people at every level can feel inspired to create, build, and maintain projects.
The social media platform blossomed with a vibrant new color palette, each hue carefully chosen to evoke specific emotions and inspire creative expression. Fonts danced across the screen, their unique personalities reflecting the platform’s diverse user base. But the transformation wasn’t just aesthetic; innovative features were woven into the fabric of the platform, fostering deeper connections and empowering users to share their talents like never before.
Imagine a vibrant online space where students and entrepreneurs collide, igniting sparks of innovation that fuel meaningful careers. This is the vision behind Endeavor’s user-focused brand identity, meticulously crafted to empower every
The Problem
How might we redesign Endeverus’ branding to better represent the platform’s mission and identity?
Imagine a vibrant online space where students and entrepreneurs collide, igniting sparks of innovation that fuel meaningful careers. This is the vision behind Endeavor’s user-focused brand identity, meticulously crafted to empower every
Research
Key Learnings from Beta User Survey:
Demographics:
– 50% Fresh Graduates, indicating a youthful and ambitious user base.
– Diverse industry representation across Healthcare, Education, IT, Retail, and Entertainment.
Project Interest:
- 83% (50 users) started or contributed to personal projects, highlighting strong entrepreneurial and innovation drive.
Community Preference:
- 83% (50 users) expressed high interest in project-focused communities, suggesting a desire for collaboration and support.
User Traits:
- Diversity in project preferences (individual vs. collaborative) points to a multi-faceted and adaptable user group.
- High “yes” responses on self-motivation and freedom suggest proactive and independent users.
- “Yes” majority also leans towards creativity and innovation, while the “no” minority shows altruistic tendencies.
- Diversity in project preferences (individual vs. collaborative) points to a multi-faceted and adaptable user group.
Overall:
The beta survey revealed a passionate and diverse audience eager for entrepreneurial resources and collaborative project communities. This user group exhibits self directness, creativity, and a drive to innovate.
New Branding Identity & User Persona
Leveraging insights from our beta data, we meticulously sculpted a refined persona tailor-made to resonate with our ideal audience. This strategic alignment ensures that our platform not only meets but exceeds the expectations of those we aim to serve, creating an unparalleled user experience based on genuine understanding and connection.
User Persona
Embarking on a journey with a fresh persona, our newly crafted Brand Identity embodies the essence of:
Our Voice:
Inspiring, Inclusive, Innovative, Growth-oriented, Resourceful, and Versatile. These attributes are meticulously chosen to create an environment where users feel not only welcomed but also secure, fostering the establishment of a robust network and the cultivation of a fulfilling career.
Our Tone:
Bold, Insightful, and Empowering. These distinctive traits are deliberately woven into our communication to ignite inspiration, particularly for individuals who may perceive themselves as underutilized or insignificant in their current professional landscape. We strive to uplift, motivate, and propel them towards newfound success and significance.
Brand Identity
Crafting our brand’s visual identity with the new persona in mind, I’ve curated an inspiring moodboard to guide our color palettes and font choices.
Fonts:
Idea one:
Orbitron: Infusing boldness and empowerment, Orbitron communicates to our users that Endeverus encourages fearless initiation of projects and the expansion of their networks.
Source Sans Pro: Conveying versatility and resourcefulness, Source Sans Pro assures users that they can trust Endeverus to be their go-to platform for discovering new opportunities, whether it’s a job, project, or business partnership.
Together, these fonts form a harmonious symphony, resonating with our commitment to empower and facilitate meaningful connections.
Idea two:
Raleway symbolizes growth and inspiration, encouraging young professionals to flourish in their chosen fields.
Lato fosters a versatile and inclusive atmosphere, affirming that users, representing diverse backgrounds, find a welcoming and secure space within our platform.
Together, Raleway and Lato form a harmonious duo, crafting an inspiring narrative for professionals across diverse landscapes.
Idea three:
Comfortaa employs a bold and innovative voice, inviting users to unleash their creativity and share their ideas with the world.
Montserrat establishes a resourceful and growth-oriented tone, underscoring Endeverus’s commitment to aiding users in expanding their networks and advancing their careers.
Together, these fonts create an environment where innovation and creativity become catalysts for career and network growth.
Colors:
Idea one:
Incorporating blue and navy for a professional and approachable tone, alongside the vibrant green teal, Endeverus exudes an innovative and inspiring feel, particularly in the realm of technology.
Together, these colors create an inspirational and approachable brand identity, conveying a modern, innovative, and trustworthy essence. The palette suggests professionalism with a welcoming touch, hinting at our technological expertise.
Idea two:
Lavender conveys a sense of security, while sage green and dusty pink exude maturity, growth, and sophistication.
Together, this palette encapsulates a brand that is calming, creative, sophisticated, and empathetic.
Idea three:
Darker greens project a bold, outgoing voice, while lighter tones maintain a calm and stable tone. Mustard yellow injects an energetic, optimistic identity.
This color palette intrigues and invites exploration, suggesting a brand with depth, complexity, and enduring engagement.
The Re-Design
After discussing with the team, sketching, and iterating these are the final colors and fonts that were chosen
Final Fonts and Colors:
Overall impression:
Together, Orbitron, Raleway, and Source Sans Pro form a dynamic trio that collectively empowers users within the Endeverus brand. This font combination encourages confidence in launching projects and networking fearlessly, supports the growth of young professionals in various industries, and provides a seamless experience for users to discover opportunities with versatile, resourceful experts. The unified impact is a brand identity that resonates with empowerment, growth, and ease of navigation for a diverse range of users.
Overall Impression:
This carefully curated color palette not only suggests a modern, innovative, and trustworthy brand but also underscores our emphasis on technology. Balancing professionalism with approachability, these colors convey a sophisticated image that resonates with our technological expertise. The palette serves as a visual testament to our commitment to cutting-edge advancements, positioning our brand as a leader in the tech realm.
New features
Prominently featured on the feed page, explore page, and projects dashboard page, our interface serves as a warm and informative welcome to users upon entering our platform. This cohesive design is intentionally crafted to create a seamless orientation experience, ensuring users feel guided and engaged from the outset.
The Project Dashboard page, an enhancement to our platform, not only amplifies the user experience but also serves as a valuable tool for skill development and project showcase. Users can effortlessly manage and customize their projects, fostering not only a showcase for their network but also an opportunity to hone their project management skills.
Additionally, our Position/Job Board feature, strategically positioned on the explore page and project page, becomes an invaluable resource for experience seekers. It provides a streamlined avenue for users to discover job opportunities
Future Roadmap
Having successfully presented our innovative new branding to the board, we are currently in the exciting phase of decision-making where the board is evaluating the diverse options we’ve provided. Anticipating the imminent integration of these fresh colors and fonts in our upcoming patch releases, we look forward to witnessing the transformation of our platform.
This is just the beginning. Our future endeavors include continuous innovation, with plans to introduce new ideas and features that will further elevate the user experience. As we embark on this journey, our commitment to excellence remains steadfast, ensuring that our users are continually delighted by the evolving enhancements to our platform.
Thank you Note
I extend heartfelt appreciation to my exceptional team and esteemed board members, namely Samuel Vasquez, Barbara Haggerty, and Isa Miyuki Asuncion. Their invaluable collaboration and insightful feedback played an instrumental role in shaping the extraordinary designs we’ve collectively crafted. My sincere thanks for their unwavering support and dedication to our shared vision.