Our team has designed a trustworthy, patient-oriented, & informative website for La Jolla Colony Dental in order to address the concerns and fear for new and returning patients
Overview
Title: La Jolla Colony Dental Website
Team: Elizabeth Morgan, Nadia Correl, Saul Jimenz, & Kelly Nham
Role: UX/UI Designer and Researcher
Timeline: January 2023 – March 2023
Final Deliverable: Low Fidelity & High Fidelity Prototypes (Desktop & Mobile)
Background
Almost all people hate going to the dentist. The biggest reason people hate going is because it’s scary and painful. Some people also hate going because of the uncertainty they may feel. This uncertainty can come from not knowing the dentist at all, not knowing what the procedures are, and not knowing what insurance or payment plans they take. Additionally, similar to most other healthcare it costs a lot of money to get procedures and medication which would cause people to not want to get it done as fast as it should be done. However, some people believe that oral health may not be as serious of a health issue and therefore do not want to go to the dentist because it’s a hassle.
Oral health is just as important as other health services. Dentistry not only helps people with their physical looks but also with comfort when eating and talking. Oral health should be taken as seriously as other health services because it also has health risks that everyone should be aware of. Our client La Jolla Colony Dental wants to address these concerns for new and returning patients and teach them that oral health needs to be taken seriously. The client also understands the fears of going to the dentist so she wants the website to provide comfort to her patients.
The Problem
How might we address the concerns of new and return patients of La Jolla Colony Dental in order to provide comfort when visiting the dentist?
Our team has designed a trustworthy, patient-oriented, & informative website for La Jolla Colony Dental in order to address the concerns and fear for new and returning patients
Research
Our team interviewed the main dentist at La Jolla Colony Dental, Dr. Claudia Florescu, as well as 11 potential users. These potential users were chosen based on Dr. Florescu’s description of her patients. We asked each interviewee 5 questions based on:
- Demographics
- Aspects of a good dentist in their opinion
- How they choose a dentist
- Traits and features they would like to see in dentistry’ websites
Dr. Florescu was asked 9 questions based on:
- Her branding as dentist
- Values and beliefs of her dentistry
- What she thinks her patients need to see on the dentistry website
Key Learnings
- 8 out of 11 interviewees call their dentist call their dentist for information and appointments
- 6 of these 8 requested for an online appointment booking form for their dentist website
- 8 out of 11 interviewees call their dentist call their dentist for information and appointments
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- All 11 of the interviewees stated that they look at the reviews and certifications of the dentist to figure out if they care about their patient
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- 9 out of 10 interviewees complained about insurance and payment issues with their dentistry
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- 8 out of 11 interviewees use their dentistry website to find their phone number and hours
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- 6 out of 11 interviewees wanted their dentistry website to have more information on what type of services they provided
Personas, Competitive Analysis, Mood board, & Lo-Fi Prototype
Leveraging insights from our beta data, we meticulously sculpted a refined persona tailor-made to resonate with our ideal audience. This strategic alignment ensures that our platform not only meets but exceeds the expectations of those we aim to serve, creating an unparalleled user experience based on genuine understanding and connection.
User Persona
Competitive Analysis
Our team conducted a competitive analysis using five of the best rated dentistry in the San Diego area. The analysis was made based on the navigation features, content, and functionality in each website.
Moodboards
The Lo-Fi Prototype
The Design
After researching, generating personas, mood boarding, and sketching, our team came up with this: A trustworthy, patient-oriented, & informative website for La Jolla Colony Dental in order to address the concerns and fear for new and returning patients.
Key Site Objectives based on Research:
- Easier access to hours of operation and location
- Ability to request appointments online
- Provides detailed procedure information for different services
- Ability to check insurance coverage and payment plans
Testing and Results
We tested the high fidelity prototype on 5 potential users who were picked based on personas that were created. In addition our prototypes were also critiqued by another design team with each iteration from low fidelity to high fidelity prototypes.
Key Learnings
- 4 out of 5 users said the important information was easy accessible
- 5 out of 5 users said the website was intuitive
- 4 out of 5 users wanted a confirmation that appointment was made online
- 3 out of 5 users recommended using a calendar feature for online appointments
Iteration
Our team changed the appointment request form into a calendar feature in order to make the online appointment experience easier and simpler for users
Our team added a confirmation message to the appointment form in order to provide our users reassurance their appointment was made.
Future Roadmap
After testing and fixing our high fidelity prototype we presented it to Dr. Florescu. Currently we are still working with her to fix and add what else she thinks needs improvement. Once Dr. Florescu, her staff, and her users are satisfied with the design, we want to work with a development team who will be able to create this website. In the end we want La Jolla Colony Dental to have a a trustworthy, patient-oriented, & informative website in order to address the concerns and fear for new and returning patients
Thank you Note
I want to express my gratitude to my team members; Nadia Correl, Saul Jimenz, & Kelly Nham. I also want to thank Dr. Claudia Florescu for letting us work on this website for her and meeting with us every week.